Friday, March 03, 2006
The Best Selling Product on eBay
What is your best selling product on eBay? Every seller needs one or more items with "sex appeal". This will keep buyers coming back and telling their friends about the item. I have two that run continuously on eBay. My ad automator, "Manage Auctions" reposts these two products every time a listing for them ends.
My single most popular product is an electronic download named "Magic Subscriber". You can see it here (a new window will open). Since this is an item that is popular, I advertise it through safelists, emails, and to my newsletter subscribers. Some people who look at it out of curiousity don't buy, but they recommend the product to somebody else who does buy.
Some people, attracted to the listing by my promotions, click to see my other auctions and buy another product.
If you are selling physical products on eBay (rather than items delivered by electronic download) then you need something that draws traffic for those physical items. I have found that the used ham radio items I list always get viewer counts in the hundreds. Some have gone as hight as 600+ visitors viewing an item.
Since I always put prominent links in my listings for my eBay store, my "About Me" page and a link to my other auctions, these ham radio listings pull buyers to my other items. For example, I am selling my mother's old collection of thimbles and butterfly pins. Most ham radio operators are men and they do not usually collect thimbles or butterfly pins.
However, their wives/girlfriends do. I know that my cross promotions are working when somebody buys a ham radio product and also a thimble or butterfly pin!
The moral is, don't think of any of your listings as isolated items, look at them as items for sale and as lead ins to your other products. How often have you gone to the store to buy item X and also left with item Y? Your eBay auctions should work the same way.
Here's that link again to Magic Subscriber (a new window will open). By the way, my #2 best selling item of all time is in the cross promotions at the end of the auction. Can you guess which one it is?
Next time -
My single most popular product is an electronic download named "Magic Subscriber". You can see it here (a new window will open). Since this is an item that is popular, I advertise it through safelists, emails, and to my newsletter subscribers. Some people who look at it out of curiousity don't buy, but they recommend the product to somebody else who does buy.
Some people, attracted to the listing by my promotions, click to see my other auctions and buy another product.
If you are selling physical products on eBay (rather than items delivered by electronic download) then you need something that draws traffic for those physical items. I have found that the used ham radio items I list always get viewer counts in the hundreds. Some have gone as hight as 600+ visitors viewing an item.
Since I always put prominent links in my listings for my eBay store, my "About Me" page and a link to my other auctions, these ham radio listings pull buyers to my other items. For example, I am selling my mother's old collection of thimbles and butterfly pins. Most ham radio operators are men and they do not usually collect thimbles or butterfly pins.
However, their wives/girlfriends do. I know that my cross promotions are working when somebody buys a ham radio product and also a thimble or butterfly pin!
The moral is, don't think of any of your listings as isolated items, look at them as items for sale and as lead ins to your other products. How often have you gone to the store to buy item X and also left with item Y? Your eBay auctions should work the same way.
Here's that link again to Magic Subscriber (a new window will open). By the way, my #2 best selling item of all time is in the cross promotions at the end of the auction. Can you guess which one it is?
Next time -
